Venus teamed up with the Devon & Cornwall Wildlife Trusts to establish The Venus Beach Wildlife Fund. The programme will run for an initial 5 years and will develop educational materials and programmes to educate beach visitors on how to enjoy the beach without doing damage to the environment. Venus hopes to raise over £30,000 from a 5p contribution from each cup of tea and flake sold between 2006-11 to support the programme. The Wildlife Trusts will initiate and action management plans for each beach and take programmes into local primary schools to improve the knowledge levels of our future generations. Environmental awareness education to nearly 550 local primary school children has been provided by 2009.
The Venus Company raised over £30,000 for the South Hams 'On The Right Tracks' programme which aimed to help conserve the area's historic green lanes. Green lanes are unsurfaced, deep, steep sided tracks that offer 'an away from it all' atmosphere. Most of them are very old and many have interesting histories as packhorse tracks or even smugglers' lanes.
The money raised through the scheme helped to clear and maintain these unique green lanes and sets South Hams up with one of the finest, and most accessible, networks of green lanes and paths of their kind in Britain.